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André Janones builds million-strong digital army for Lula

Original: andré janones

Brazilian digital mobiliser André Janones has assembled a network of roughly one million online supporters aimed at promoting President Lula with a popular, grassroots image — "more sidewalk, less helicopter" — as Folha de S.Paulo reports. The strategy focuses on bringing the president closer to ordinary people through digital outreach, and it is drawing attention ahead of the electoral period.

Why now: Janones' mass digital mobilisation for Lula is newsworthy ahead of Brazil's electoral season.

André JanonesLuiz Inácio Lula da SilvaFolha de S.PauloBrazil

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Evidence

• Janones se junta a Ana Elisa e Pedro Rousseff em missão por vitória de Lula · Metrópoles
• Janones, fandons e influencers mobilizam ‘exército de Lula’ nas redes para impulsionar campanha no 2º turno · Brasil de Fato
• 'Exército de Lula': canal de Janones no WhatsApp passa de 50 mil a mais de 1 milhão de seguidores em dois dias · O GLOBO
• PL mobiliza influenciadores contra canal pró-Lula no WhatsApp · Revista Oeste
• Janones reúne 1 milhão em tropa digital e quer mostrar Lula com mais calçada e menos helicóptero · Folha de S.Paulo

API: https://socialmediatrends-api.osmike.com/v1/trends/1379294