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André Janones builds million-strong digital army for Lula

Original: andré janones

Brazilian digital mobiliser André Janones has assembled a network of roughly one million online supporters aimed at promoting President Lula with a popular, grassroots image — "more sidewalk, less helicopter" — as Folha de S.Paulo reports. The strategy focuses on bringing the president closer to ordinary people through digital outreach, and it is drawing attention ahead of the electoral period.

Why now: Janones' mass digital mobilisation for Lula is newsworthy ahead of Brazil's electoral season.

André JanonesLuiz Inácio Lula da SilvaFolha de S.PauloBrazil

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