✉news BusinessRetail first seen 1 d ago, last 1 d ago, peak #35
Broadsign to power Cotswold Outdoor retail media network
Original: Broadsign powers Cotswold Outdoor retail media network
Broadsign has been selected to power Cotswold Outdoor's retail media network, providing the technology behind digital advertising screens across the outdoor retailer's stores. The deal places Broadsign's ad management platform at the centre of Cotswold Outdoor's push into in-store retail media, a fast-growing channel as brands chase shoppers at the point of purchase. Details on rollout scale and advertising partners were not given.
Why now: Retail media networks are a major growth area, making partnerships between ad-tech providers and retailers newsworthy.
Evidence
- Broadsign powers Cotswold Outdoor retail media network · Installation-international
API: https://socialmediatrends-api.osmike.com/v1/trends/1350010