✉news LifeAutos first seen 10 h ago, last 4 h ago, peak #9
Jaguar Unveils Type 01 EV, Dropping Pink Branding
Original: Jaguar Ditches the Pink Branding in Unveil of Its Big, Sleek Type 01 EV
Jaguar has unveiled its Type 01 electric vehicle, a large sleek model, and has moved away from the pink-heavy branding that drew criticism when the brand relaunched its image. The reveal marks a new chapter for the British marque as it repositions itself as a luxury electric carmaker, with observers watching whether the new design language will win back customers.
Why now: The reveal reverses a controversial rebrand that had attracted widespread criticism, making the new car a talking point.
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