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Jaguar Ditches Pink Branding in Type 01 EV Unveil

Original: Jaguar Ditches the Pink Branding in Unveil of Its Big, Sleek Type 01 EV

Jaguar has unveiled its Type 01 electric car, dropping the bright pink branding that defined its controversial rebrand. The new design is described as big and sleek, marking a notable shift in the British automaker's effort to reinvent itself as an electric-only luxury brand and move past the backlash its colorful previous identity drew.

Why now: Jaguar's earlier pink-heavy rebrand drew widespread ridicule, so the reversal is a closely watched about-face in its EV relaunch.

JaguarType 01

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