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Jaguar drops pink branding for new electric car
Original: Jaguar ditches pink for new electric car after ‘woke’ backlash
Jaguar has abandoned a pink colour scheme for its new electric car following criticism that the styling was too 'woke'. The British carmaker attracted widespread mockery and backlash over its recent branding and design direction as it relaunches as an electric-only brand, and has now toned down the presentation for its new model.
Why now: The brand's controversial rebrand sparked a culture-war debate that drew broad public attention.
Evidence
- Jaguar ditches pink for new electric car after ‘woke’ backlash · The Telegraph
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