✉news LifeAutos first seen 8 h ago, last 27 min ago, peak #9
Jaguar drops pink branding for new electric car
Original: Jaguar ditches pink for new electric car after ‘woke’ backlash
Jaguar has scrapped a pink colour scheme used in promoting its new electric car following criticism that the branding was part of a 'woke' rebrand. The British carmaker had faced a backlash over its modern image campaign as it shifts to electric vehicles. The move suggests the company is responding to customer and media pressure over its marketing direction.
Why now: A major carmaker changing its marketing in response to public backlash is being widely discussed.
Rank over time, top of the chart is #1. 7 snapshots from 8 h ago to 27 min ago.
Evidence
- Jaguar ditches pink for new electric car after ‘woke’ backlash · The Telegraph
API: https://socialmediatrends-api.osmike.com/v1/trends/1290251