✉news SportSports first seen 20 h ago, last 19 h ago, peak #15
Zip takes a selective approach to sports sponsorships
Original: Inside Zip’s ‘surgical’ approach to sports sponsorships
Zip, the buy-now-pay-later payments company, is pursuing what it describes as a surgical strategy in sports sponsorships, choosing partnerships carefully rather than signing broad deals. Marketing Brew examined how the fintech selects sports properties that align with its brand and target customers, a notably more targeted approach than the big-spending sponsorship strategies of many rivals.
Why now: Fintech brands' sports marketing strategies are under scrutiny as companies seek more measurable returns from sponsorship spending.
Evidence
- Inside Zip’s ‘surgical’ approach to sports sponsorships · Marketing Brew
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