✉news SportSports first seen 4 h ago, last 3 h ago, peak #15
Zip takes a selective approach to sports sponsorships
Original: Inside Zip’s ‘surgical’ approach to sports sponsorships
Zip, the buy-now-pay-later payments company, is pursuing what it describes as a surgical strategy in sports sponsorships, choosing partnerships carefully rather than signing broad deals. Marketing Brew examined how the fintech selects sports properties that align with its brand and target customers, a notably more targeted approach than the big-spending sponsorship strategies of many rivals.
Why now: Fintech brands' sports marketing strategies are under scrutiny as companies seek more measurable returns from sponsorship spending.
Rank over time, top of the chart is #1. 2 snapshots from 4 h ago to 3 h ago.
Evidence
- Inside Zip’s ‘surgical’ approach to sports sponsorships · Marketing Brew
API: https://socialmediatrends-api.osmike.com/v1/trends/1245687