✉news BusinessRetail first seen 3 d ago, last 3 d ago, peak #29
Cotswold Outdoor Group Extends Retail Media Into Stores
Original: Cotswold Outdoor Group Expands Retail Media Strategy to In-store with Broadsign and IUF
Cotswold Outdoor Group is expanding its retail media strategy beyond online channels into its physical stores, partnering with ad-tech firm Broadsign and IUF to power in-store digital advertising. The move allows the outdoor retailer to sell screen-based ad space to brands inside its shops, joining a growing number of retailers turning store networks into media businesses.
Why now: Retail media is one of the fastest-growing areas of advertising, and extending it into physical stores is a notable step for a specialist outdoor retailer.
Cotswold Outdoor GroupBroadsignIUF
Evidence
- Cotswold Outdoor Group Expands Retail Media Strategy to In-store with Broadsign and IUF · exchangewire.com
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