✉news BusinessRetail first seen 1 d ago, last 1 d ago, peak #20
A2Z Cust2Mate Completes Acquisition of Retail Media Firm Hedia
Original: A2Z Cust2Mate Completes Acquisition of In-Store Retail Media Business Hedia
A2Z Cust2Mate has completed its acquisition of Hedia, an in-store retail media business. The deal brings Hedia's in-store advertising and media capabilities under the smart cart maker, strengthening its offering for retailers looking to monetise the in-store shopping experience. No financial terms of the transaction were disclosed in the initial announcement.
Why now: The completed deal signals consolidation in the fast-growing in-store retail media advertising market.
Evidence
- A2Z Cust2Mate Completes Acquisition of In-Store Retail Media Business Hedia · Yahoo Finance
- A2Z Cust2Mate Completes Acquisition of In-Store Retail Media Business Hedia · Yahoo Finance
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