Hedia

A2Z Cust2Mate has completed its acquisition of Hedia, an in-store retail media business. The deal brings Hedia's in-store advertising and media capabilities under the smart cart maker, strengthening its offering for retailers looking to monetise the in-store shopping experience. No financial terms of the transaction were disclosed in the initial announcement.

Smart cart maker A2Z Cust2Mate has acquired Hedia, an Israeli retail media company, in a deal valued at $8.4 million. The purchase points to growing consolidation in retail technology as companies combine in-store hardware with advertising and media monetization. The deal was reported in global business news, drawing attention from retail and ad-tech watchers tracking cross-border Israeli tech acquisitions.