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Shinola turns to internet culture to court new audiences
Original: How Shinola is using internet culture to reach new audiences
Detroit-based watch and leather goods brand Shinola is embracing internet culture as a way to reach younger consumers, according to FashionUnited. The report examines how the company is adapting its marketing and messaging to connect with audiences raised on memes and social media, a notable shift for a heritage brand built on Americana and craftsmanship. The piece highlights a broader trend of legacy labels rethinking traditional advertising.
Why now: Fashion and retail observers are following how heritage brands like Shinola adapt marketing to reach younger online audiences.
Evidence
- How Shinola is using internet culture to reach new audiences · Fashion United
API: https://socialmediatrends-api.osmike.com/v1/trends/1072686