✉news TechnologyInternet first seen 6 h ago, last 36 min ago, peak #15
Shinola turns to internet culture to win new audiences
Original: How Shinola is using internet culture to reach new audiences
Detroit-based watch and leather goods brand Shinola is drawing on internet culture as a way to reach new, younger audiences. The strategy, reported by industry outlet FashionUnited, marks a shift in how the heritage-focused label markets itself beyond its traditional customer base. The report did not detail specific campaigns.
Why now: Heritage brands are under pressure to connect with younger consumers through online culture.
Rank over time, top of the chart is #1. 5 snapshots from 6 h ago to 36 min ago.
Evidence
- How Shinola is using internet culture to reach new audiences · Fashion United
API: https://socialmediatrends-api.osmike.com/v1/trends/1072686