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Fender Overhauls Online Experience as Instrument Buyers Go Upscale
Original: As Music Instrument Buyers Go Upscale, Fender Overhauls Online Experience
Fender has revamped its online shopping experience as more customers move toward higher-end instruments, Forbes reports. The guitar maker is reworking its digital storefront to match buyers who increasingly spend more per purchase and expect a more premium, seamless e-commerce experience.
Why now: Forbes just reported on Fender's digital revamp amid a trend of upscale music instrument buying.
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