✉news CultureMusic first seen 6 h ago, last 1 h ago, peak #6
Fender Overhauls Online Experience as Instrument Buyers Go Upscale
Original: As Music Instrument Buyers Go Upscale, Fender Overhauls Online Experience
Fender has revamped its online shopping experience as more customers move toward higher-end instruments, Forbes reports. The guitar maker is reworking its digital storefront to match buyers who increasingly spend more per purchase and expect a more premium, seamless e-commerce experience.
Why now: Forbes just reported on Fender's digital revamp amid a trend of upscale music instrument buying.
Rank over time, top of the chart is #1. 5 snapshots from 6 h ago to 1 h ago.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/1025572