R1S

Rivian is dressing up its electric trucks and SUVs as the iconic Ecto-1 from Ghostbusters for Halloween. The automaker is offering themed wrap kits that transform R1T and R1S vehicles into spooky tributes to the classic ghost-hunting car, letting owners join in the holiday fun. The campaign highlights Rivian's playful marketing approach as it works to build a distinct brand identity in the crowded electric vehicle market.

Rivian has built a Halloween-themed replica of the iconic Ghostbusters Ecto-1 using its R1S electric SUV, complete with the vehicle's signature ghost-hunting styling. The automaker's custom creation celebrates the spooky season and showcases the brand's playful side, drawing attention from fans of both the electric vehicle maker and the classic film franchise.