✉news LifeAutos first seen 2 d ago, last 1 d ago, peak #11
Rivian Gives Its EVs a Ghostbusters Makeover for Halloween
Original: Rivian Is Turning Its EVs Into Ghostbusters Cars For Halloween
Rivian is dressing up its electric trucks and SUVs as the iconic Ecto-1 from Ghostbusters for Halloween. The automaker is offering themed wrap kits that transform R1T and R1S vehicles into spooky tributes to the classic ghost-hunting car, letting owners join in the holiday fun. The campaign highlights Rivian's playful marketing approach as it works to build a distinct brand identity in the crowded electric vehicle market.
Why now: The unusual Halloween-themed vehicle customization is a fun, eye-catching move from an EV maker people enjoy discussing.
Rank over time, top of the chart is #1. 11 snapshots from 2 d ago to 1 d ago.
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