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Procter & Gamble
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- 1P&G drops Braun IPL device claims after Italian antitrust probe●Procter & Gamble drops claims on Braun IPL device following Italian competition authority investigation
Procter & Gamble has withdrawn advertising claims for its Braun IPL hair removal device following an investigation by Italy's competition authority, the AGCM. The watchdog examined whether the marketing claims for the device were misleading. The company will no longer make the contested claims, resolving the regulator's concerns in a case with wider implications for beauty device advertising standards.