✉news CultureFilm first seen 21 h ago, last 43 min ago, peak #1
Tom Cruise's 'Digger' Marketing Splits French and American Audiences
Original: Tom Cruise’s ‘Digger’ Tries New Marketing Tactic: The French Love It, Americans Don’t
Tom Cruise's film 'Digger' is testing an unusual marketing approach that is landing differently on either side of the Atlantic. According to The Hollywood Reporter, French audiences have embraced the tactic, while American audiences have not responded to it. The contrast has turned the film's promotional strategy into a talking point about how film marketing travels across markets.
Why now: A new marketing tactic for a Tom Cruise film is producing sharply different reactions in France and the United States.
Tom CruiseDiggerThe Hollywood Reporter
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- Tom Cruise’s ‘Digger’ Tries New Marketing Tactic: The French Love It, Americans Don’t · The Hollywood Reporter
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