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SEC Football Dominates TV Ratings Even in Kentucky's Down Year

Original: The SEC just means better TV ratings, even at Kentucky: Conference vibes after Week 5 https://www.nytimes.com/athletic/7

A new analysis of college football after Week 5 argues that the Southeastern Conference continues to deliver superior television ratings, even in a season when Kentucky is not a contender. The piece examines conference momentum around matchups like Kentucky vs Missouri, framing the SEC's drawing power as largely independent of any single team's record.

Why now: Week 5 of the college football season has renewed debate over the SEC's dominance of national attention and rankings.

SECKentuckyMissouriThe New York Times

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