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Gary Shapiro on why trade shows still matter
Original: Gary Shapiro: why trade shows matter and how to get them right
Gary Shapiro, the longtime head of the Consumer Technology Association and organiser of CES, argues that in-person trade shows remain essential for business. In a Fortune commentary he explains why face-to-face dealmaking, product launches and industry networking cannot be fully replaced by remote alternatives, and offers advice on how companies and organisers can make the most of trade show participation.
Why now: Shapiro's op-ed arrives as industries debate the value of in-person events versus virtual alternatives.
Gary ShapiroConsumer Technology AssociationFortune
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