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Giggly Squad Podcast at Center of $150M Bidding War
Original: Inside the ‘Giggly Squad’ Podcast Bidding War — $150M Offers, 3 Suitors
The hosts of the Giggly Squad podcast are reportedly fielding offers worth around $150 million from three suitors vying to sign the show. The reported bidding war underscores how much major audio and media companies are willing to pay for established podcast franchises with loyal audiences, as competition for proven hosts and their ad revenue intensifies across the industry.
Why now: The reported $150 million scale of the offers highlights the surging value of hit podcasts and the fierce competition among media companies to sign top hosts.
Evidence
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