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Manulife launches ChatGPT travel insurance plugin

Original: Will Manulife's (TSX:MFC) ChatGPT Travel Insurance Plugin Redefine Its Digital Differentiation Strategy?

Manulife has introduced a ChatGPT plugin for travel insurance, allowing customers to explore and purchase coverage through the AI chatbot. Coverage in financial media asks whether the move will redefine the insurer's digital differentiation strategy, positioning Manulife among the first insurers to embed generative AI directly into the customer journey and raising questions about how competitors will respond.

Why now: Manulife is among the first major insurers to integrate generative AI into travel insurance sales, prompting debate about its competitive impact.

ManulifeChatGPTOpenAIToronto Stock Exchange

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