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When Exhibitions Become Formats, What Happens to Art?
Original: when exhibitions become formats, what happens to the experience of art?
Designboom examines a growing trend in the art world: museums and galleries increasingly treating exhibitions as repeatable formats — travelling shows, immersive productions, Instagram-ready installations — rather than singular curatorial events. The piece asks what this standardisation does to the experience of art itself, questioning whether visitors encounter works on their own terms or through a packaged, templated encounter designed for circulation and shareability.
Why now: Debate over the rise of immersive and Instagram-optimized blockbusters is prompting curators and audiences to question whether formatted shows dilute genuine engagement with art.
Designboomart museumsimmersive exhibitions
Evidence
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