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✉news LifeFashion first seen 5 h ago, last 3 min ago, peak #5

Alo Yoga Takes Over Paris's Plaza Athénée During Fashion Week

Original: ALO Plaza Athénée: Inside the Paris Fashion Week Takeover

The Hôtel Plaza Athénée in Paris has been taken over by Alo during Paris Fashion Week, according to Haute Living. The piece offers a look inside the takeover, positioning the wellness brand at the center of the city's fashion-week scene as designers, editors and guests gather in the French capital for the season's shows and events.

Why now: Paris Fashion Week is underway and brand takeovers of luxury hotels are a fixture of the moment.

AloHôtel Plaza AthénéeParis Fashion WeekParis

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