Mmastodon LifeFood first seen 1 d ago, last 1 d ago, peak #2
Breakfast as 'most important meal' was an advertising invention
Original: The most important meal of the day was a radio ad line from 1944. Before that, it was a bacon campaign. Before that, it
The claim that breakfast is 'the most important meal of the day' is being traced to a 1944 radio advertising campaign, with earlier roots in early 20th-century marketing efforts to sell bacon. The history points to public relations pioneer Edward Bernays, whose clients promoted hearty morning meals, and to groups like Kellogg's that encouraged breakfast cereal consumption. Commenters are noting how a widely believed health maxim was built by advertisers rather than nutritional science.
Why now: A viral food-history piece is revealing that a common health saying was manufactured by advertisers, surprising readers.
Edward BernaysKellogg'sbreakfast
Evidence
- The most important meal of the day was a radio ad line from 1944. Before that, it was a bacon campaign. Before that, it was about suppressing desire. # BreakfastMyth # FoodHistory # EdwardBernays # Kelloggs # FoodMyths # Food https:// beestrot.com/features/food-sto… · Econopass@flipboard.com · 4
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