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UK's CMA plans 12-slot choice screen with AI assistants

Original: FYI: CMA would put AI assistants on a 12-slot Google choice screen: The CMA's revised plan gives Android and Chrome user

The UK Competition and Markets Authority has revised its plan for Google, proposing a 12-slot search choice screen for Android and Chrome users that would include AI assistants alongside traditional search engines. The proposal also requires clear attribution of publisher sources. It signals UK regulators moving to extend choice-screen remedies beyond search into the AI era.

Why now: Regulators are extending competition remedies for Google to cover the rise of AI assistants.

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• FYI: CMA would put AI assistants on a 12-slot Google choice screen: The CMA's revised plan gives Android and Chrome users a 12-slot search choice screen, adds AI assistants, and requires clear attribution of publisher sources. https:// ppc.land/cma-would-put-ai-assi… · ppcland · 1

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