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YouTube expects NFL to break up Sunday Ticket in future deals

Original: YouTube believes NFL could "deconstruct" Sunday Ticket in next broadcast deals

YouTube says it believes the NFL could "deconstruct" Sunday Ticket, its out-of-market games package, when the league negotiates its next round of broadcast rights. The comments suggest the league may split the package's components among multiple partners rather than awarding it as a single deal. YouTube became the package's home in 2023 in a landmark streaming arrangement, and any restructuring would reshape how fans access NFL games.

Why now: The NFL's next media rights negotiations could redistribute Sunday Ticket, with major implications for fans and broadcasters.

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