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Gucci and Moschino Cast Real People at Milan Fashion Week

Original: How Gucci and Moschino Cast “Real People” at Milan Fashion Week

Gucci and Moschino cast so-called real people, meaning non-professional models, in their runway shows at Milan Fashion Week. The move reflects a broader push among luxury fashion houses to make their catwalks look more diverse and relatable to everyday customers. The choice is drawing attention as a notable trend in how major Italian brands present their collections this season.

Why now: The unusual casting of non-professional models by two major luxury houses is a notable trend at Milan Fashion Week.

GucciMoschinoMilan Fashion Week

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