✉news SportBasketball first seen 22 h ago, last 22 h ago, peak #33
Miami Heat to play one game as Vice City with GTA VI branding
Original: Miami Heat to play as Vice City from 'Grand Theft Auto VI' for single game, with new court and uniforms
The Miami Heat will rebrand as Vice City, the fictional setting of Grand Theft Auto VI, for a single game, complete with a specially designed court and uniforms. The crossover ties the NBA franchise to one of the most anticipated video games in years, blending basketball with gaming culture in a one-night themed event.
Why now: The crossover with the hugely anticipated Grand Theft Auto VI is an unusual NBA marketing move.
Miami HeatGrand Theft Auto VIVice CityNBARockstar Games
Evidence
- Miami Heat to play as Vice City from 'Grand Theft Auto VI' for single game, with new court and uniforms · Yahoo Sports
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