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MTV Didn't Die of Bad Taste, Says New Commentary

Original: MTV Didn't Die of Bad Taste: It Died the Day the Doors Multiplied

A commentary piece argues that MTV's decline had nothing to do with bad taste. Instead, it claims the network effectively ended the day 'the doors multiplied' — a reference to music videos and music content becoming available everywhere, fragmenting the audience that once gathered around a single channel. The argument frames MTV's death as a story of abundance and distribution, not a collapse in cultural standards.

Why now: People are debating nostalgia for MTV's cultural era and what actually killed the music-video channel.

MTV

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