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Fyffes executive warns banana industry under significant pressure

Original: “The banana industry is under very significant pressure,” said Frank Burkhardt, Chief Commercial Officer at Fyffes. “Cos

Frank Burkhardt, Chief Commercial Officer at fruit company Fyffes, said the banana industry is under very significant pressure, with costs rising across nearly every part of the supply chain, from farm inputs and labor to logistics and transportation. He noted that despite these increases, bananas continue to be sold at persistently low prices, squeezing producers and importers.

Why now: Rising supply chain costs clashing with low banana retail prices are raising concerns about the industry's economic sustainability.

FyffesFrank Burkhardtbanana industry

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Evidence

• “The banana industry is under very significant pressure,” said Frank Burkhardt, Chief Commercial Officer at Fyffes. “Costs have increased across virtually every part of the supply chain, from farm inputs and labor to logistics and transportation. Yet bananas continue to be sold… · ai6yr@m.ai6yr.org · 18

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