✉news HealthFitness first seen 1 d ago, last 1 d ago, peak #31
Joe Burrow fronts new ALO campaign as athletes lead menswear
Original: Joe Burrow's New ALO Campaign Shows Why Athletes Are Now Menswear's Biggest Stars
NFL quarterback Joe Burrow is the face of a new campaign from athleisure brand ALO Yoga, with coverage arguing that athletes like him have become the most influential figures in menswear. His off-field fashion profile and crossover appeal are credited with making quarterbacks and other players the go-to faces for style and lifestyle brands.
Why now: Athletes are increasingly replacing traditional models and celebrities as brand ambassadors in fashion, and Burrow's campaign is the latest example.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/759021