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MLB enlists Indian cricket stars for Mumbai promotion
Original: Major League Baseball taps Indian cricket stars to expand baseball’s reach with Mumbai event
Major League Baseball is turning to well-known Indian cricket stars as it stages an event in Mumbai to grow baseball's popularity in India. The league is betting that familiar cricket faces can introduce the American sport to Indian fans and build a following in a cricket-dominated market.
Why now: MLB's push into India via cricket celebrities is a notable cross-sport marketing move
Major League BaseballMumbaiIndia
Evidence
- Major League Baseball taps Indian cricket stars to expand baseball’s reach with Mumbai event · The Economic Times
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