✉news CultureFilm first seen 7 h ago, last 56 min ago, peak #7
New 'Werwulf' Trailer Debuts Alongside Online Alternate Reality Game
Original: New ‘Werwulf’ Movie Trailer Debuts as Alternate Reality Game Launches Online
A new trailer for the film 'Werwulf' has been released online, and it arrived together with the launch of an alternate reality game (ARG) tied to the movie. The interactive game is designed to engage fans beyond the trailer itself, a marketing approach that tends to draw attention when a studio pairs it with a major film reveal.
Why now: The simultaneous debut of a trailer and an interactive ARG is an unusual marketing move that gets fans discussing and solving the game online.
Rank over time, top of the chart is #1. 6 snapshots from 7 h ago to 56 min ago.
Evidence
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