✉news BusinessBusiness first seen 1 d ago, last 1 d ago, peak #28
Discord opens advertising business to smaller brands
Original: Discord opens its ad business to smaller brands, Ars Technica reports
Discord has opened its advertising business to smaller brands, according to Ars Technica. Previously, its ad offerings were largely limited to larger advertisers, and the move lowers the barrier for companies of all sizes to buy promotions on the chat platform. The report is being picked up by technology outlets including The Next Web, drawing attention from marketers and gaming-industry watchers watching Discord's monetisation push.
Why now: Discord lowering entry requirements for advertisers signals a shift in its revenue strategy that marketers and industry observers are tracking.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/727036