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Daily Mail expands Deep Dive unit to 20 staff

Original: the daily mail

The Daily Mail is growing its Deep Dive unit to around 20 staff, with reports saying the subscriber-driving vertical is becoming more important as technology brands face layoffs and traffic pressure from AI Overviews. Separately, Penzance council has publicly corrected a costly toilet-related error in a Daily Mail story, drawing attention to the paper's accuracy.

Why now: The Mail's editorial strategy shift toward Deep Dive content and a local council's correction of one of its stories are drawing comment.

Daily MailPenzance councilDeep Dive

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Evidence

• Tommy Robinson weeps in court as he gives defence in journalist harassment trial · ITVX
• Mail’s Deep Dive drives new subs | Future layoffs as tech brands hurt by AI Overviews · Substack
• Daily Mail Expands Deep Dive Unit to 20 Staff · SuaraGarut.ID
• Penzance council sets record straight after Daily Mail's costly toilet mistake · Falmouth Packet
• Man City, Rangers & the Story Scottish Media Won’t Touch | Celtic’s Identity Crisis · Celtic news now - Celtic FC News

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