✉news TechnologyGadgets first seen 15 h ago, last 13 h ago, peak #29
Currys PC World launches six comedy idents for The Gadget Show
Original: Currys PC World launches six comedy idents for 'The Gadget Show'
Currys PC World has launched a set of six comedy idents to accompany 'The Gadget Show'. The short branded spots, created as sponsorship idents, aim to entertain viewers while tying the electronics retailer to the popular technology programme. The campaign has been picked up by advertising industry media as a notable example of TV sponsorship creative.
Why now: A major retailer launching humorous branded TV idents is drawing attention from the advertising and marketing press.
Currys PC WorldThe Gadget Show
Evidence
- Currys PC World launches six comedy idents for 'The Gadget Show' · campaignlive.co.uk
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