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Author Will Hackman urges new ways to talk about climate change
Original: Author Will Hackman wants to connect with readers who aren’t already concerned about climate change. https:// yaleclimat
Author Will Hackman is calling for a rethink in how climate change is communicated, arguing that outreach should focus on people who are not already worried about the issue. Writing in Yale Climate Connections, he says engaging unconcerned audiences requires changing the tone and framing of climate conversations rather than preaching to the converted.
Why now: Fresh commentary on how climate messaging can reach beyond already-concerned audiences.
Will HackmanYale Climate Connections
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