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Microsoft Names AI Executive Asha Sharma to Lead Xbox

Original: The New York Times. . For a decade, Xbox has placed third in the console wars. Now, as our reporter, Zachary Small, explains, Microsoft is placing its faith in a new CEO, Asha Sharma, an A.I. executive with no prior gaming experience. https://nyti.ms/4z3h8c2

The New York Times reports that Microsoft has appointed Asha Sharma, an AI executive with no prior gaming experience, as the new head of Xbox. The move comes after a decade in which Xbox has consistently finished third behind PlayStation and Nintendo in the console market. Commentators are weighing whether an AI-focused leader can revive the brand's hardware fortunes or signal a shift away from traditional consoles.

Why now: A major gaming brand handing leadership to an outsider with an AI background is a surprising, consequential move that people are debating.

MicrosoftXboxAsha SharmaThe New York Times

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• The New York Times. . For a decade, Xbox has placed third in the console wars. Now, as our reporter, Zachary Small, explains, Microsoft is placing its faith in a new CEO, Asha Sharma, an A.I. executive with no prior gaming experience. https://nyti.ms/4z3h8c2 · facebook.com

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