Mmastodon CultureTelevision first seen 5 h ago, last 5 h ago, peak #1
TV commercials have become phone-scrolling breaks
Original: When watching # TV , commercials are for scrolling through your phone.
Viewers increasingly treat commercial breaks on television as time to pick up their phones and scroll instead of watching the ads. The observation, shared in a short online remark, captures a widely recognised shift in viewing habits: second-screen behaviour has made traditional TV advertising far easier to ignore, a trend advertisers and broadcasters have been grappling with for years.
Why now: It states a shared, relatable habit that many viewers recognise in themselves during ad breaks.
Evidence
- When watching # TV , commercials are for scrolling through your phone. · paninid@mastodon.world · 4
API: https://socialmediatrends-api.osmike.com/v1/trends/673977