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Jenny Hoyos named as YouTube creator to watch

Original: Jenny Hoyos wants to be your 'internet best friend.' YouTube wants to make that easier.

Creator Jenny Hoyos, known for cultivating a close, 'internet best friend' style relationship with her audience, is being highlighted as YouTube moves to make such creator-fan connections easier on its platform. The story points to a broader shift among young creators toward parasocial, personality-driven content, and to YouTube's interest in supporting formats that deepen viewer loyalty and engagement.

Why now: Interest in how YouTube is adapting its platform to personality-driven creators like Hoyos and their intimate fan relationships.

Jenny HoyosYouTubeMashable

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