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Nissan's Turnaround Hinges on a Unique Hybrid System
Original: Nissan's Turnaround Hinges On This Unique Hybrid System. It's Nothing Like Toyota's
Nissan is pinning hopes for its recovery on a distinctive hybrid powertrain that differs fundamentally from Toyota's approach. The company's e-POWER system drives the wheels with an electric motor while a petrol engine acts solely as a generator, setting it apart from conventional hybrid setups. Industry observers are watching whether the technology can help the struggling automaker regain ground against its Japanese rival.
Why now: Nissan faces financial and competitive pressure, and its distinctive hybrid technology is central to its recovery strategy.
Evidence
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