✉news EnvironmentClimate first seen 1 d ago, last 54 min ago, peak #1
Climate Change Gets a Rebrand
Original: A Climate Change Rebrand
The New York Times is reporting on what it calls a climate change rebrand, examining how the language and framing around global warming are being changed. The piece explores the shifting terminology and messaging strategies used by advocates, companies and politicians to discuss the climate crisis and its solutions.
Why now: Renewed debate over how climate messaging is framed is drawing attention to the way the issue is named and sold to the public.
Evidence
- A Climate Change Rebrand · The New York Times
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