GgoogleDE first seen 3 d ago, last 10 h ago, peak #1

Amazon Prime scraps price hike for long-term customers

Original: amazon prime preiserhöhung

Amazon has reversed its planned price increase for long-standing Prime members in Germany, meaning the annual subscription stays at 69 euros instead of rising further. The rollback follows pressure from the consumer protection group Verbraucherzentrale, which took legal action against the retailer over the fee increase. The case is drawing attention as an example of consumer advocates successfully pushing back against a major platform's pricing.

Why now: The consumer protection agency's successful challenge forced Amazon to cancel the Prime price increase, making it fresh consumer news in Germany.

AmazonAmazon PrimeVerbraucherzentrale

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Evidence

• Amazon Prime-Urteil: Das bedeutet es für andere Abo-Preise · BR
• Amazon Prime: Jahresabo für langjährige Kunden kostet wieder 69 Euro · heise online
• Verbraucherzentrale zwingt Amazon, die Preise zu senken · STERN.de

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