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Emma Chamberlain Opens First Coffee Shop, Reflects on Online Pressure

Original: Emma Chamberlain on Building Her Coffee Company’s First Storefront and Her Social Media Hiatus: ‘The Internet Has Caused a Lot of Psychological Challenges’

Emma Chamberlain has opened the first physical storefront for her coffee brand, Chamberlain Coffee, and is speaking publicly about stepping back from social media. She says the internet has caused her significant psychological challenges, and her comments about mental health and stepping away from online life are drawing attention alongside the new store launch.

Why now: The combination of a major business milestone for a top influencer and her candid remarks about the toll of internet fame is resonating with fans and media.

Emma ChamberlainChamberlain Coffee

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Evidence

• Emma Chamberlain on Building Her Coffee Company’s First Storefront and Her Social Media Hiatus: ‘The Internet Has Caused a Lot of Psychological Challenges’ · Variety

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