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Swedish Company Uses A.I. Likeness of Greta Garbo in Ad
A Swedish company has used an artificial intelligence-generated likeness of the late film star Greta Garbo in an advertisement, according to The New York Times. The campaign has drawn attention as one of the latest examples of AI being used to recreate deceased celebrities, reigniting debate over consent, estates' control of image rights and the ethics of digitally reviving Hollywood icons for commercial purposes.
Why now: The use of AI to revive a deceased celebrity for advertising is a fresh flashpoint in ongoing debates over digital likeness rights and consent.
Greta GarboThe New York TimesSweden
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- Swedish Company Uses A.I. Likeness of Greta Garbo in Ad · The New York Times
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