✉news TechnologyTechnology first seen 20 h ago, last 20 h ago, peak #30
Bill Ford Says Some Customers Want All The Technology
Original: Bill Ford Says Some Blue Oval Customers Want 'All The Technology'
Bill Ford, executive chairman of Ford, said that some Blue Oval customers want 'all the technology' in their vehicles. His remarks point to a split in Ford's customer base between buyers eager for the latest screens, connectivity and driver-assistance features, and those who prefer simpler cars. Ford has been adjusting its technology strategy as it balances electric vehicles, software offerings and traditional models.
Why now: Ford's technology and EV strategy is under scrutiny as it balances tech-heavy buyers with customers who want simpler vehicles
Evidence
- Bill Ford Says Some Blue Oval Customers Want 'All The Technology' · Ford Authority
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