✉news BusinessStartups first seen 2 d ago, last 2 d ago, peak #26
Startup Pays $20,000 for Logo on Athlete's Glutes at HYROX Race
Original: A Startup Paid $20,000 to Put Its Logo on His Glutes. Then He Had to Race HYROX
An athlete sold a $20,000 sponsorship deal placing a startup's logo on his glutes, then had to compete in a HYROX fitness race with the branding on display. The unusual advertising placement is drawing attention as a bold example of startups using eye-catching, unconventional sponsorship stunts to gain visibility in the growing fitness racing scene.
Why now: The bizarre and cheeky nature of the sponsorship placement makes it a viral talking point about unconventional startup marketing.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/634443